Privacy Policy

Last updated: 18/02/2026

1. Information We Collect

We collect information you provide directly to us when you:

Create an account or sign up for classes
Make a payment or purchase
Contact us for support
Subscribe to our newsletter

This includes your name, email address, phone number, payment information, and fitness goals.

2. How We Use Your Information

We use the information we collect to:

Provide, maintain, and improve our services
Process your bookings and payments
Send you class schedules, updates, and promotional materials
Respond to your enquiries and provide customer support
Comply with legal obligations

3. Data Protection (GDPR)

Under UK GDPR, you have the right to:

Access your personal data
Rectify inaccurate data
Erase your data ("right to be forgotten")
Restrict processing of your data
Data portability - receive your data in a structured format
Object to processing for direct marketing

To exercise any of these rights, contact us at privacy@frontlinefitness.co.uk

4. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised or unlawful processing, accidental loss, destruction, or damage.

5. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy, unless a longer retention period is required by law.

6. Cookies

We use cookies and similar technologies to improve your experience on our website. You can manage your cookie preferences through our cookie consent banner that appears on your first visit.

Essential Cookies: Required for the website to function properly (authentication, session management).
Analytics Cookies: Help us understand how visitors use our website (only with your consent).
Marketing Cookies: Used to deliver relevant advertisements (only with your consent).

7. Third-Party Services

We use third-party services including Stripe (payments) and Supabase (database hosting). These services have their own privacy policies governing the use of your information.

8. Contact Us

For any questions about this Privacy Policy, contact us at:

Email: privacy@frontlinefitness.co.uk
Address: Swindon, Wiltshire, United Kingdom